Time Magazine: Electronic Cigarettes “The Future of Smoking”

An article that will be a prominent feature (it’s highlighted on the cover, shown here) in Time Magazine will certainly bring more attention to something we’ve been talking about for some time:  e-cigarettes.

The popular magazine goes in great detail to talk about how popular these devices are coming, and does a great job of giving the critical masses a snapshot of the industry, where it came from, where it’s been, and where it’s going.

Chronicling the idea spurred by Hon Lik, a Chinese pharmacist who lost his father to lung cancer, the article casts a bright future for electronic cigarette smoking.

While the article is more than 7 pages of online content in it’s present form and has many view points worth discussing and delving into, we thought it was pertinent to provide the cliff notes in what certainly will provide a large stepping stone to introduce e-cigarettes to the mainstream society.

  • China remains the largest producer of electronic cigarettes, as well as e-liquid, in the world.

Success story…..

A 35 year old manager of an Apple store near Milwaukee named Christian Berkley was fed up with smoking, and took his frustration to the Internet, where he ordered an e-cig.  Instantly impressed, he was done with cigarette smoking in the traditional manner.  However, he wasn’t keen on the taste of the tobacco, even going as far as saying it tasted “awful.”

So, the entrepreneur in Berkley woke up, and he started brewing what he called “tobacco reduction” in his kitchen.  This was his effort to create an e-juice that tasted good and was enjoyable to future e-cigarette smokers.  Fast forward to July of 2008, and he started a website, which was an overnight success.  Making “more money in 12 hours than one month at Apple,” he figured he had a solid business model, and dubbed his company “Johnson Creek.”

Johnson Creek has sold it’s e-juice in at least 101 countries and is the #2 provider of smoke juice behind China.  It’s by far the largest provider of e-juice in the USA.  Revenues expect to be around $13.2 million by year end 2013.

  • Time is also quick to point out that e-cig companies are not allowed to make smoking cessation claims. Everyone knows that e-cigs help provide an alternative method to get nicotine, but they are not allowed to make “quit smoking” claims.
  • NJOY recently received $75 million in funding, including money invested by Sean Parker, founder of Napster.

“There is going to be a Nobel Prize in this for somebody, and it is going to be one of my scientists,”  – “He is going to save more lives than Jonas Salk,” the inventor of the polio vaccine.   -CRAIG WEISS, CEO, NJOY 

Time also points out that there is upcoming regulation in the industry, meant to weed out unscrupulous, smaller operations in the industry. This is an effort to make sure everyone is operating on the up-and-up and that the devices are under strict regulation.  Many topics will be discussed among the upcoming regulatory meetings, among them, a possible ban on Internet sales.  While this may seem far fetched, there will certainly be many minds opposed to this notion.

Chalk us up as one of the major oppositions!
Read more: http://content.time.com/time/magazine/article/0,9171,2152409,00.html#ixzz2fXYJ9JIK


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